Slovakia, Bratislava, Global Business Solutions+

Digital Marketing Data Analyst


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Lead global digital dashboard projects and consult markets on dashboard adaptations for paid (digital campaigns, influencer campaigns, PR campaigns), owned (website, social media channels), and earned media (PR)
  • Perform digital data analysis & reporting
  • Market listening - competitive monitoring of social media performance and social media listening
  • Building Hypothesis and derive conclusions
  • Determine ways to improve efficiencies, ROA, and impact of digital channels
  • Liaise with various stakeholders regarding advanced digital marketing analytics
  • Support Digital Marketing, Content and UX Teams in conducting tests (e.g., A/B, Multivariate) and analyzing performance data mapped to growth of platforms & UX studies with Usabilla
  • Support to improve accuracy, quality, and consistency of data
  • Adjustment & enhancement of existing Dashboards & Reporting templates
  • Administrative support


  • 2+ years of working experience with digital data analysis & reporting preferably in FMCG or Tech Industry
  • English language on advanced level
  • Proficient knowledge of digital media KPIs 
  • Demonstrated ability to translate digital data into actionable insights
  • Proficient knowledge of digital analytical tools (Google Analytics, Power BI, Data Studio, Sprinklr or other social media reporting tools, Microsoft Excel)
  • Preferred knowledge of Adobe Analytics, Azure, Tag Manager, Search Console
  • Experience in project management
  • Accuracy and attention to detail
  • Analytical & structural thinking
  • Excellent communication and interpersonal skills


  • 13th salary
  • Performance-based bonus up to 110%
  • Financial bonus for referring a suitable candidate from 500 to 1000 EUR gross
  • Extra contribution to lunch vouchers
  • Cafeteria benefit system
  • Henkel Shop
  • Henkel Kindergarten
  • Life insurance
  • Health care package
  • Relocation bonus
  • 5 sick days per year
  • Home Office
  • Extra paid days off for special life events

Minimum salary: 1350 EUR gross (Of course, an overpayment is possible depending on the respective training, qualification and professional experience. The gross salary is based on these aforementioned criteria and is finally determined after the personal interview.)

JOB ID: 21016095
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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