Germany, Düsseldorf, Adhesive Technologies

Manager Digital Market & Customer Activation (d/f/m)

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Drive and implement market and customer activation strategies for rapidly growing 3D Printing business in agile environment
  • Manage and steer end-to-end development of global messaging, positioning, campaigns, promotions, and product launches
  • Engage with key accounts & industry to deliver content via digital channels, offline, internal sales and distribution channels
  • Deploy demand/lead generation strategy in the European business to drive brand awareness and sales growth for 3D Printing
  • Take ownership for the development and delivery of social media
  • Coordinate & organize tradeshow and major events
  • Develop and maintain marketing collaterals including sales sheet, webpage, social media
  • Plan, steer, and report on the marketing budget as well as on the ROI campaigns and initiatives


  • Bachelor’s degree in Digital Marketing, Business Administration, Strategic Marketing or similar
  • At least 4 years of professional experience in digital marketing and customer activation
  • Proven success in in account based engagement, lead management, LinkedIn, campaign management, and content development
  • Experience in cross-functional and cross-cultural teamwork in international settings
  • Independent and collaborative working style in fast-paced team environment consisting of internal and external team members and stakeholders
  • High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems
  • Excellent written and verbal communication skills in English; German language skills are beneficial

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 22034534
Contract & Job type: Full Time, Regular
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