At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
Are you ready to revolutionize the world of retail? We are seeking an exceptional and dynamic individual to join our team as a Shopper Marketing Director. This is not your average marketing role – it's a thrilling opportunity to spearhead innovative strategies that bridge the gap between brand promotion and consumer purchasing decisions.
As our Shopper Marketing Director, you will be at the forefront of crafting groundbreaking campaigns that captivate and influence the modern shopper. Your creative vision and strategic mindset will shape the way our brands engage with consumers at every touchpoint along their shopping journey.
1. Shopper Marketing Strategy:
•Strategy Architect: Develop and implement a visionary shopper marketing strategy that aligns with our brand's objectives and consumer insights. Uncover hidden opportunities and leverage data-driven analysis to create compelling campaigns that drive sales and loyalty.
•Shopper Empowerment: Harness the power of consumer and shopper insights to gain a profound understanding of their needs, preferences, and motivations. Utilize data-driven insights to devise targeted marketing campaigns and initiatives that truly resonate.
•Integrated Campaigns: Design and execute end-to-end shopper marketing campaigns that seamlessly integrate online and offline touchpoints. Collaborate with marketing, sales, and product teams to ensure consistent messaging and a unified brand experience across all channels.
2. Shopper Experience Enhancement:
•Create Compelling Shopper Experiences: Leverage shopper analytics, market research, and competitive intelligence to gain deep insights into shopper behaviors and trends, to identify opportunities for enhancing the overall shopper experience. Continuously monitor campaign performance, measure ROI, and optimize strategies based on data-driven learnings.
•Drive Digital Shopper Marketing Initiatives: In today's digitally-driven world, you will pioneer innovative digital shopper marketing strategies. Spearhead the planning, execution, and optimization of retail media strategies to drive traffic, boost sales, and amplify brand awareness and conversion within the retail environment.
3. Alliance Building:
•Collaborate with Cross-Functional Teams: As the driving force behind our shopper marketing initiatives, you will collaborate closely with sales, and brand teams. Together, you will ideate and execute integrated campaigns that captivate shoppers in-store, online, and across various channels.
•Partnership Management: Cultivate strategic relationships with key retail partners, ensuring our brand stands out on shelves, drives foot traffic, and delivers an exceptional in-store experience. Collaborate closely with trade marketing teams to align strategies and maximize promotional opportunities.
•Agency Leadership: Manage the scope and nurture partnerships with key agencies, leveraging their expertise to elevate our shopper marketing initiatives.
4. Inspirational Leadership
•Inspire and mentor a high-performing shopper marketing team, fostering a culture of creativity, collaboration, and continuous learning, to ensure their professional growth and effective execution of shopper marketing initiatives.